Why do we do it?

We have concluded (after careful study) that life is perilously short and much of what we do in order to make our way through it is unnecessarily tedious. Too much of too many people's time is spent struggling with the world and not enough enjoying it's wonders and marvels. Our mission is to eliminate tedium from life and promote the enjoyment of the day.

Our success in this endeavour will be calibrated in the universally-recognised currency of the 'smile'. Our aim is to build up an association of individuals who are of a like mind, and provide a structure in which they can find ways and means to increase the balance of smiles in the world.